China Import and Export Fair, also known as Canton Fair, is the biggest trade fair around the world. It attracts more than 24,000 China’s best foreign trade companies with good credibility and sound financial capabilities, and 500 overseas companies to participate in the Fair. 

Thousands of beer industry folks convene in a different US city every year for the Craft Brewers Conference. It's an actual industry conference and trade show.

 The European Brewery Convention (EBC) is an organization representing the technical and scientific interests of the brewing sector in Europe, and organizes the biggest brewery industry congress in Europe.